What is inside an Agency Valuations report, part by part.
Purpose, valuation date, basis of value, normalised earnings, methods, range and conclusion, assumptions and an independence statement, in a signed written report. Fixed fees from $1,495 + GST.
Every Agency Valuations report is a signed, written document that states its purpose, the valuation date, exactly what is being valued and the basis of value used. It then shows the normalised earnings, the methods considered and the one chosen, a range and a single conclusion, the assumptions and limitations, and an independence statement confirming the fee does not depend on the result. The report follows the guidelines of APES 225 Valuation Services and covers the minimum content the ATO says a market valuation report should contain. Fees are fixed from $1,495 + GST where the revenue of what is valued is under $2 million.
What are the parts of the report?
The order can vary with the purpose, but every report contains these parts, so anyone reading it can see what was valued, on what basis, and why the number is what it is.
| Part | What it tells you |
|---|---|
| Purpose and intended users | Why the valuation was prepared (a sale, a partner exit, a tax event, finance, a dispute) and who it is prepared for. |
| Valuation date and issue date | The date the value speaks to, which may be in the past, and the date the report was issued. |
| What is being valued | The exact subject: a rent roll, a book of clients, the business assets, or a stated parcel of shares or units in the entity. |
| Basis of value | The standard of value used and its definition, usually market value, and the premise of value, usually a going concern. |
| Scope and information relied on | What was reviewed, who was spoken to, and any limits on what could be checked. |
| Business summary | How the agency earns its income, its client base and people, and the industry factors that bear on value. |
| Normalised earnings | Reported profit restated to what the business earns when run at market cost, with each adjustment listed and explained. |
| Methods considered and chosen | The valuation methods considered, the one relied on, the cross-check, and why the others were set aside. |
| Range and conclusion | A supportable range of value and a single concluded figure within it. |
| Assumptions and limitations | The material assumptions, the basis for each, and anything that limits how the report can be used. |
| Independence statement and signature | Confirmation that the valuer acted independently and that the fee is not contingent on the result, with the name and qualifications of the valuer who signs the report. |
How does the report follow APES 225 Valuation Services?
APES 225 Valuation Services is the professional standard for valuation services issued by the Accounting Professional & Ethical Standards Board. It lists the matters a written valuation report should clearly communicate, and it suggests further items to consider including. Our report follows the guidelines of APES 225 Valuation Services, so it covers:
- ·who engaged the valuer and a description of what is being valued;
- ·the date at which value is determined and the date the report is issued;
- ·the purpose of the report and the scope of the work, including any limitations or restrictions;
- ·the standard of value used and its definition, and the premise of value adopted;
- ·whether the valuation was undertaken independently;
- ·the approaches, methods and procedures adopted, and how they were applied;
- ·the information relied on, the material assumptions and the basis for them;
- ·the conclusion of value and any qualifications that materially affect it;
- ·that the fee is not contingent on the conclusion, content or future use of the report;
- ·and, from the further items APES 225 suggests, the other methods considered and why they were set aside, enough calculation detail to follow the conclusion, and summaries of the financial information and the industry.
How are normalised earnings shown?
Agencies rarely report profit the way a buyer would measure it. Principals take a mix of salary, dividends and drawings, and one large sale or project can lift a year. The report restates earnings to what the business would produce under an owner paying market rates, listing each adjustment with its amount and reason so a reader can test it line by line. Typical adjustments for an agency include:
- ·principal and owner remuneration restated to the market cost of doing the role;
- ·related-party rent restated to market rent;
- ·one-off income removed, such as an unusual sale fee, a project that will not recur or a lost client's final year;
- ·pass-through recoveries separated from the agency's own income, such as cleaning on a holiday rental roll or disbursements in strata management;
- ·non-recurring costs removed, such as a one-time legal matter or system migration;
- ·income that depends on a person who is leaving, identified so its risk can be priced.
Which methods are considered, and how is one chosen?
For agencies, the main candidates are a capitalisation of maintainable earnings, a multiple of recurring revenue where reliable market evidence supports it for that kind of book, a discounted cash flow where income is contracted over a known term, and net assets as a floor. The report explains which method fits the agency being valued and the evidence available, applies it, and tests the result against a second method. It also says why the other methods were not relied on. The multiple or rate used is explained by reference to what drives it for that agency, such as retention history, client spread, key person exposure and growth, rather than a rule of thumb.
Why does the report give a range and a single conclusion?
Value is an estimate, and honest estimates have a range. The range shows how far reasonable views of the main inputs move the answer. The conclusion is the single figure the valuer adopts within it, with the reasons, because buyers, sellers and advisers usually need one number to work with.
What assumptions and limitations does the report state?
A valuation relies on the information provided. APES 225 makes clear that a valuation does not involve verifying that information, so the report says what was relied on and what was not tested. It also states that the report:
- ·speaks to the valuation date, and later events are not reflected unless stated;
- ·is prepared for the stated purpose and users, and should not be used for another purpose without asking;
- ·is not legal, tax or duty advice;
- ·is not financial product advice and is not a recommendation to buy, sell or invest;
- ·relies on representations from management where records were not available, and identifies where it has done so.
What does the ATO expect a valuation report to contain?
Where a valuation is used for tax, the ATO says that, at a minimum, the report should contain the purpose and scope of the valuation, details of the asset, the date it was conducted if the valuation is retrospective, the inspection date if applicable, records explaining the basis of the market value, and the value itself. It describes market value as the estimated monetary worth of an asset on the open market at a particular time, based on its most valuable use and the amount a willing buyer and seller would agree in an arm's length transaction. The ATO also says the instructions to a valuer should acknowledge the valuer's independence and state that any fee is not dependent on the report's outcome. Our fixed-fee terms do both.
- ·APES 225 Valuation Services (revised October 2024), Accounting Professional & Ethical Standards Board
- ·Valuation Services pronouncements, Accounting Professional & Ethical Standards Board
- ·Market valuation of assets, Australian Taxation Office
Common questions.
Is the report signed?+
Yes. The valuer who signs your report is named in it, with their qualifications, as APES 225 expects, and the signature confirms the conclusion is that valuer's independent opinion.
Does the report tell me what to sell my agency for?+
It tells you the value of what was valued at the valuation date, on the stated basis. It is not a listing price, a sales strategy or a recommendation to buy or sell. A sale price is a matter for negotiation between the parties, and the report gives both sides an independent reference point.
Can a buyer, lender or the other party rely on the report?+
The report names its purpose and intended users. If a buyer, lender, co-owner or adviser will rely on it, tell us when you enquire so the report can say so.
Do I see a draft before the report is final?+
You can review the facts in the draft, such as the description of the business, the figures and the history, and correct anything wrong before the report is finalised. The conclusion and the reasoning are the valuer's and do not change because a party would prefer a different number.
What happens if some information is not available?+
The report says what could not be obtained and how that affects the conclusion. If the gap is serious enough that a full valuation is not possible, the report states the limitation clearly, in the way APES 225 describes for a limited scope engagement.
Is an expert report for a dispute different?+
An expert report for a dispute or court is prepared for that setting, at a fixed fee of $4,495 + GST, with the delivery date agreed before commencement. It contains the same core parts and addresses the rules of the court or tribunal concerned.
Talk to a valuer
Tell us what you need valued.
A short call confirms the package, the fixed fee and the delivery date for your agency, rent roll or book, before you commit to anything.
0433 475 518Mon to Fri, 9am to 5:30pm Melbourne time
Send the form and we reply with the package and fixed fee. No documents needed to start.
Small Business Valuation
$1,495 + GST
For an agency, rent roll or book with annual revenue of what is valued under $2 million. A written report, delivered in 2 business days. Delivery time starts once payment and all required information have been received. The fee is fixed in writing before we start and never tied to the value we reach.
Larger agency or book? Tell us in the form and we recommend the right package. All fees

